Brazil’s Zap launches Facebook chatbot
Brazilian real estate classified site Zap, the country’s No. 1 vertical by traffic and revenue, launched a Facebook chatbot to help its consumers find properties. Using artificial intelligence (AI), the chatbot interprets the user’s queries and then recommends the listings that best match the buyer’s criteria. Zap’s chatbot is available on the fan page of Zap on Facebook. It was built using the Wit.ai platform.
“At first, the chatbot will be linked to the site’s listings, so it will respond to questions related to the search of a property. The idea is that it’ll soon respond to any queries related to a home, including tips on decoration and the local real estate market,” Eduardo Perez, Zap’s CTO, said.
Traffic on mobile grows
The real estate classified site said mobile currently accounts for 59 percent of the site’s overall traffic. Zap said its five apps for buyers and brokers reached 6.7 million downloads in the first quarter (Q1) of 2017, 20 percent up year-on-year, and 67 percent up when compared to the same period of 2015. “People are spending more time with their smartphones than ever. We believe our traffic from mobile is set to increase further in 2017,” the company’s CEO, Eduardo Schaeffer, said.
Zap’s main competitors in Brazil are VivaReal and Navent’s Imovelweb. Zap’s traffic surpassed VivaReal’s in the past two months, but the competition for the No. 1 position in terms of traffic is still on-going. New market entrants include OLX Brazil’s Storia Imoveis and Estadao’s Moving.com.br.